Frequent Flyer measures location data for the purpose of analytics and reporting. Note that location data is only measured after users complete a double opt-in process.
The location data is pooled with data measured from thousands of panelists to provide meaningful insights to third parties about the population at large. Analytics and reporting are limited to aggregates of multiple users and are not available at the individual level to third parties.
All identifiable information is removed from your account (including your name, mailing address, email address, phone number, and device ID) and then used to measures device data, including apps and location, for the purpose of analytics and reporting. We then pool location data from hundreds of thousands of panelists to provide meaningful insights about marketing research.